Past projects
Article: Fashion reverse logistics
An Expensive Problem for the Online Fashion Industry: Too Many Returns
This article examines industry trends in reverse logistics with a specific focus on online clothing purchases.
Shoppers are spending more of their money online but margins remain slim for online fashion sellers. Part of the problem is high rates of clothing returns. How can retailers improve sizing and fit information and reduce their rates of returns? This article addresses the issue.
Case study: Marketing performance
Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it
For this project, I worked with Whatagraph’s former marketing team lead to create a case study highlighting Whatagraph’s performance using Zest’s content distribution channels and sharing her key takeaways. To facilitate this collaboration, I developed an initial brief and outline for the article as well as a series of questions about the campaign and its results. I then combined the information obtained from both Whatagraph and Zest team members to write the article.
Article: Job search advice round-up
Dear Job Applicant: Advice From Recruiters and Career Advisors
This short piece began with a LinkedIn post that I made to gather insights from recruiters and career coaches. After initiating the online conversation, I gathered the results into a single article so that I could easily reference the advice when creating content for a client in the HR niche. As a result, my client was able to leverage my LinkedIn network to add original insights to their content.
Article: Startup business analysis and comparison
I was challenged to answer the above question and this 3,500-word article was the result. To arrive at my answer I researched publicly available information about each company. I sought out press mentions, founders’ podcast interviews, and startup data aggregation stats. Data Driven Investor picked up the piece to feature on their Medium publication which raised its profile.
Pillar post: Upskilling and professional development
The Anti-Extinction Roadmap for Modern Professionals
This piece is more than 14,000 words long and references approximately 75 different thought leaders and influencers. It was published as pillar content on the Zest website and also promoted on Product Hunt. After receiving the initial idea from Zest’s CMO, Yam Regev, I took over the project conducting the initial research and developing the outline. The research and writing for this one was a solo endeavor. I also provided our graphic designer with links to source materials and recommendations for preparing the graphs and other creatives in this piece. I also provided data and content for our outreach campaign in support of our Product Hunt launch.
This comprehensive guide earned 342 upvotes on Product Hunt and continues to attract new visitors to the Zest website.