Triggered emails are messages you prepare in advance but only send to individual email recipients when the time is right. Is the time right for you to implement triggered email automations for your business? Here’s what you need to know to decide.  Preview: What are triggered emails?  A few years ago, my family andRead more

Answering prospects’ and customers’ questions on your blog demonstrates your authority, reduces friction on their path to purchase and can improve your content’s chances of appearing in search results. Share your knowledge and expertise in Q&A blogs and other resources that deliver the information people are searching for.  Here’s how.  Gaining traffic and growing authorityRead more

You’ve set up your website, researched SEO and growth marketing agencies, read about using a blog to gain inbound leads. Now it’s decision time. Where will you spend your marketing dollars to help your business grow? Is inbound marketing the right choice?  Wait. What is inbound marketing?  Here’s the quick answer ⤵  Characteristics and originsRead more

Have you been thinking about adding a newsletter to your content marketing mix? The newsletter format has become increasingly popular in recent years as design apps and email distribution services have lowered their costs of production. But, it still takes time and effort to consistently produce newsletter content. So, is it worth the effort forRead more

You need a writer for your business. But which type of writer do you need?  Digital marketing has changed the way businesses use writing, and it has also changed the way many writers identify themselves. This can make it difficult for businesses to find the right writer for their content projects. To help, I assembledRead more